This session examines how Areas aligned its mobile, integration, and user experience strategy with clean core principles to support a scalable SAP S/4HANA environment. Learn how they used SAP Integration Suite to simplify connectivity and eliminate legacy middleware. Explore how Areas extended SAP S/4HANA capabilities to field and retail operations with SAP Mobile Services, driving real-time access and productivity across more than 1,900 points of sale. See how intuitive applications built with SAPUI5 are enhancing the user experience and adoption. Come away with practical lessons from the company's architectural decisions, early wins, and how their unified approach to integration, mobility, and UX is enhancing user adoption and enabling long-term innovation on SAP BTP.