As part of its digital transformation journey, TVH recognized that traditional approaches to master data ownership were limiting agility, data consistency, and AI readiness. In this case study, TVH shares how they built a centralized operational repository that serves as both a trusted data layer and the primary integration hub for system-to-system interfaces and MCP servers. Attendees will gain a practical, side-by-side comparison of traditional core-system ownership vs. a decoupled architecture, exploring the tradeoffs, governance implications, and potential benefits of each approach. Learn how TVH is improving data quality, enabling cross-functional stewardship, reducing migration risk, and creating a trusted foundation for reporting, SAP Joule, GenAI, predictive analytics, agents, and future AI-driven business processes.