This session examines how Areas aligned its mobile, integration, and user experience strategy with clean core principles to support a scalable SAP S/4HANA environment while navigating a hybrid ECC and SAP S/4HANA landscape. Learn how they used SAP Integration Suite to simplify connectivity and eliminate legacy middleware. Explore how Areas is leveraging SAP BTP across five concrete use cases to support digital transformation, from existing core processes to new optimization opportunities, including mobile applications and supply optimization. See how intuitive applications built with SAPUI5 are enhancing the user experience and adoption. Come away with practical lessons from the company's architectural decisions, how BTP is delivering value across a hybrid landscape, and how their unified approach to integration, mobility, UX, and process optimization is enhancing user adoption and enabling long-term innovation on SAP BTP.