Tony Krueger is the Director of Business Intelligence at Nordic Naturals and the Migration Lead for the company’s SAP S/4HANA transformation. With 15 years of leadership in data and analytics, he is currently driving the organization’s evolution toward Enterprise Intelligence. Tony is spearheading the transition from a legacy state of siloed data and zero governance toward a fit-to-standard landscape anchored by clean, governed data and unified hierarchies. By prioritizing a data-first migration and robust reporting architecture, he is building the foundation for a more agile, informed enterprise.

Tony’s "operator-first" approach was forged in the high-velocity beverage CPG industry, where he worked at the intersection of Sales and Finance to deploy rapid-fire planning models. This experience reinforced his belief that successful transformation is 20% system architecture and 80% human alignment. To sustain this, Tony is architecting a hub-and-spoke model of data capabilities: a central hub for core governance, automation, and advanced analytics, supporting business-facing "spokes" that drive localized insights and data-driven decisions. Using business-forward communication, he ensures that ERP investments do more than just function—they actively redefine how the enterprise operates.