Hiri Udupa is an accomplished Analytics Solutions Architect with more than 25 years of experience delivering enterprise-scale data and analytics solutions across diverse industries, including Automotive, Retail, Insurance, and Pharmaceuticals. In his current role as Principal Solutions Architect at REEF, he leads digital transformation initiatives focused on modernizing analytics platforms and driving data-driven decision-making.

Hiri has successfully architected and implemented end-to-end solutions leveraging SAP Datasphere, SAP Analytics Cloud, HANA, BW/4HANA, BusinessObjects, and DOMO. His work has been instrumental in optimizing reporting ecosystems, enabling advanced analytics, and realizing significant infrastructure cost savings.

Renowned for his ability to align technology with business strategy, Hiri specializes in developing data architectures, governance frameworks, and predictive analytics models that deliver actionable insights and measurable business value.