Doug Freud is Vice President of AI at SAP’s North American AI Solution Advisory, where he leads the integration of AI into enterprise systems. With experience at Google, Oracle, and SAP, he combines deep technical knowledge with strategic business insight. Doug has led AI-driven transformations for global customers, focusing on scalable, practical solutions using methodologies like Design Thinking and CRISP-ML. He plays a key role in SAP’s AI Lighthouse initiatives and regularly speaks at major events such as NRF, Gartner, and SAP Sapphire. He also mentors emerging talent and contributes thought leadership on the role of AI in business transformation.