A pragmatic, customer-led discussion on turning CX strategy into measurable business impact. Panelists will share how they assess the current state, target the highest-ROI opportunities, and sequence transformation across processes, data, and technology (including SAP CX) while aligning with ERP and operations. We’ll dig into success factors—executive sponsorship, funding models, governance, change management, and talent readiness—plus how they manage risk/reward and prove value with clear metrics. Expect candid lessons learned and field-tested approaches you can apply immediately as this closing session ties the day together.