Eric van Rossum is SAP’s Chief Product Officer for Industries & Globalization Engineering and Chief Marketing Officer for SAP Business Suite. He is responsible for the market competitiveness and customer adoption of the SAP Business Suite, with a leading focus on industry and globalization differentiators – integrating with consistent marketing branding and positioning.

In his role, Eric oversees development for industry-specific solutions and ensures that SAP’s product portfolio meets the local regulatory, legal, tax and language requirements of SAP’s globally diverse customer base. He is also responsible for the strategic messaging, commercial design, and positioning to drive the success and adoption of the SAP Business Suite.

Eric has been with SAP for 25 years and has been a key player in shaping SAP’s Cloud ERP strategy. He has held many roles and leadership positions across consulting, sales, corporate strategy, industry and solution management. He holds a master's degree in international business from Maastricht University and an advanced management certificate from the University of St. Gallen.