Step into the future of customer experience (CX) with AI-driven innovation. Discover how the capabilities of SAP Business Suite and our unified data strategy support impactful AI. Evaluate your current setup and uncover how SAP CX solutions help enhance customer loyalty and drive profitable growth.

Discover how businesses can unlock the full potential of customer relationships by uniting front-office engagement with back-office processes. Learn how SAP enables the orchestration of AI agents and business processes, grounded in contextual and real-time business data, to turn every interaction into an opportunity for loyalty and growth. Discover how this combination empowers teams to deliver more personalized experiences, respond with greater agility, and drive efficient, profitable growth—transforming the entire customer journey.

Join Bob Evans, Founder of Cloud Wars, as he explores how orchestrating AI agents across enterprise-wide processes and breaking down silos with unified data unlocks new levels of customer experience. He will highlight the critical role of data, metadata, and context in powering agentic AI and driving the convergence of customer experience and ERP—enabling businesses to anticipate change, personalize interactions, and achieve profitable growth.

Learn from an expert panel of practitioners how enterprises are using orchestrated AI agents and unified data to connect CX and ERP into one system of intelligence. Leaders will share what’s working—trusted data/metadata foundations, signal- and event-driven processes, human-in-the-loop guardrails—and where the traps lie. Expect real outcomes (faster resolution, smoother order flow, better forecasts, lower cost-to-serve) and the operating model, governance, and metrics to scale. We’ll also explore how SAP CX and the broader SAP stack enable durable, profitable growth across B2B and B2C.

A pragmatic, customer-led discussion on turning CX strategy into measurable business impact. Panelists will share how they assess the current state, target the highest-ROI opportunities, and sequence transformation across processes, data, and technology (including SAP CX) while aligning with ERP and operations. We’ll dig into success factors—executive sponsorship, funding models, governance, change management, and talent readiness—plus how they manage risk/reward and prove value with clear metrics. Expect candid lessons learned and field-tested approaches you can apply immediately as this closing session ties the day together.